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J'Adore (fragrance)
J'Adore is a fragrance that was created in 1999 by Calice Becker for Dior. Some perfume critics have detected a change in the recipe since the 1999 launch.〔Luca Turin, Tania Sanchez ''Perfumes: The A-Z Guide'' 1847651526 2010 "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."〕〔Nathalie Grainger Quintessentially Perfume -2010 Page 79 "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."〕 The name is a branding pun on the brand Dior.〔Marie-Claude Sicard ''Brand Revolution: Rethinking Brand Identity'' 2012 p.130 "By the same token, there is a relationship of complementarity between the perfume “J'adore” and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words “J'adore Dior”. "〕
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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